The Opportunity

The Marketing Manager is responsible for developing and executing Everlink’s strategic marketing plans. This individual will serve as the subject matter expert in all marketing-related activities through various channels. The Marketing Manager will also launch and manage new products, services, and associated brands to meet profitability goals through effective marketing programs.

Specific Accountabilities

• Initiate research, development, and implementation of new marketing programs, including, corporate sales, Internet marketing, conventions, advertisements, sales tools and other initiatives
• Analyze market trends to determine feasibility and profitability of new or existing offerings; make recommendations based on findings
• Develop and promote branding initiatives consistent with corporate business goals and objectives
• Ensure all products, services, and other offerings conform to brand identity; conduct ongoing brand management
• Collaborate with sales, production, and operations personnel to prepare sales forecasts
• Work with designers, writers, editors and other creative staff to produce marketing collateral in accordance with brand messages
• Develop marketing plans within budget requirements
• Collaborate with account managers to identify customer needs
• Provide support and tools to account managers and other staff that will drive sales
• Prepare and deliver reports on the status of all marketing programs and initiatives to senior management
• Communicate and negotiate with promotional partners as needed for joint marketing activities
• Design and attend relevant trade show and convention appearances in order to build relationships and promote the organization’s initiatives
• Monitor, evaluate, and report on competitor activities; make recommendations based on findings/opportunities discovered
• Disseminate awareness of new marketing initiatives to all staff

Professional Requirements

• University degree in marketing, advertising, sales, or business administration, or equivalent
• Excellent understanding and familiarity with brand building and brand management
• Knowledge of ethical marketing best practices and associated regulations
• Demonstrated proficiency in Internet marketing techniques, technologies, and solutions
• Ability to build and sustain relationships with key business partners, including retailers, wholesalers, and resellers
• Strong knowledge of competitive analysis methods

Experience

• 5+ years of direct work experience in a marketing management capacity.
• Proven track record in creating and executing successful marketing programs.
• Direct experience with graphic design, Web page, and other marketing-related software tools

Personal Characteristics

• Commitment to working collaboratively in a team-based workplace environment
• Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines
• Excellent written and verbal communication skills
• Proven team player who is both flexible and adaptable

We invite qualified applicants to submit their confidential resume with cover letter by email:

To: HR@Everlink.ca By: Friday, February 10^th 2012

We thank all applicants however only those selected for an interview will be contacted.