MARKHAM, ON – Everlink Payment Services Inc. is pleased to announce that Affinity Credit Union – one of the top 10 credit unions in Canada – has begun issuing customizable Interac Flash enabled debit cards in their branches by utilizing the Everlink Instant Card Issuance (ICI) solution. Interac Flash is a contactless enhancement of Interac Debit that allows cardholders to make a payment by simply holding their card up to a supporting reader. ICI is a web-based, turn-key solution for the on-demand issuance of fully personalized EMV chip debit cards. It is the only solution of its kind in use at Canadian financial institutions today.
As a result of this development, Affinity’s members will be able to actively participate in the creation of their own personal payment card. This includes additional features such as the ability to select a PIN immediately after the card is produced and the option to select the card’s image/design (this feature is scheduled to be introduced later in 2013.)
“Credit Unions have traditionally differentiated themselves by providing a more personal experience for their members,” says Mark Ripplinger, President of Everlink. “The Everlink ICI solution takes this one step further and allows members to directly and instantly create a payment card that is unique to their personal identity. This ensures that Affinity Credit Union’s card remains top-of-mind and top-of-wallet.”
“Everlink’s ICI solution will enhance Affinity Credit Union’s ability to meet the changing needs of our membership today and in the future.” says Serese Selanders, VP Sales and Development for Affinity Credit Union.
Affinity Credit Union is based in Saskatchewan and has $2.9 billion in managed assets and a network of 49 branches across the province. It offers access to a complete range of accounts and services including insurance, and wealth management products and is a leader in delivering investment and consulting services to First Nations. Affinity Credit Union is 100% owned by more than 99,000 members, all of whom have a voice in the way they do business. For more information, go to: www.affinitycu.ca
Everlink Payment Services Inc. is a leading provider of comprehensive, innovative and integrated payments solutions and services for credit unions, banks, and independent sales organizations across Canada. In addition to supplying best-in-breed technology infrastructure and payment network connectivity via our well established Payment Network Gateway, we offer a diversified range of integrated payments Lines of Business including: ATM Managed Services, Card Issuance & Management, Fraud Management, POS Acquiring and Professional Services.
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For additional information contact:
Manager, Corporate Marketing & Communications
Interac, Interac Flash and Interac e-Transfer are trade-marks of Interac Inc. Used under license.