Everlink Provides Affinity Credit Union with Fully Personalized Cards in an Instant

Posted on November 2, 2012 · Posted in Press Release

MARKHAM, ON – Everlink Payment Services Inc., a leading provider of comprehensive, innovative and integrated payment solutions & services, is pleased to announce that Affinity Credit Union – the second largest credit union in Saskatchewan and growing – has committed to deploying Everlink’s award winning Instant Card Issuance (ICI) solution for the on-demand issuance of fully personalized EMV chip debit cards in various branches across the province before the end of 2012.

Everlink’s ICI solution offers financial institutions the ability to provide highly customized cards – with multiple card images for cardholders to choose from – and full personalization of the chip and printing of the cardholder data as defined by the financial institution. It also provides a number of additional security features including the ability to print the cardholder’s picture onto the back of the card and to select their PIN immediately after their card is produced.

The deployment of ICI ensures that Affinity Credit Union will become the first credit union in Saskatchewan to be strategically positioned to instantly take advantage of new card features released in the near future.

“ICI is a first-of-its-kind solution which allows Affinity Credit Union to enhance their brand, offer increased speed and convenience for the replacement of lost and stolen cards and attract new members by providing a personalized cardholder experience,” says Everlink President Mark Ripplinger.

The Everlink ICI solution places Affinity Credit Union among a select group of industry-leading credit unions and caisse populaires with the capability to have new cardholders up and running with their account and a functioning card before they leave the branch.

“Everlink’s ICI solution will assist Affinity Credit Union in meeting the changing needs of our membership today and in the future.” says Serese Selanders, VP Sales and Development for Affinity Credit Union.

Affinity Credit Union is the 10th largest union in Canada with $2.8 billion in managed assets and a network of 44 branches across the province. It offers access to a complete range of accounts and services including insurance, and wealth management products and is a leader in delivering investment and consulting services to First Nations. Affinity Credit Union is 100% owned by more than 95,000 members, all of whom have a voice in the way they do business. For more information, go to: www.affinitycu.ca

Everlink Payment Services Inc. based in Markham, ON, is a joint-venture company owned by FIS and Celero Solutions, and is fully compliant and EMV certified with the Interac, MasterCard and Visa associations. Everlink is a recognized leader in the dependable secure delivery of Electronic Transaction Processing services, EMV Chip, Managed ATM Services and Integrated Payment Solutions in the Canadian financial services marketplace. Everlink is the first in Canada to instantly issue a fully personalized, Interac and MasterCard certified EMV Chip card.

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For more information please contact:
Daniel Whiting
Manager, Corporate Marketing & Communications
(905) 946-5880
daniel.whiting@everlink.ca